Shoe-String Ltd Announces New Working Partnership with Charles Birch

From 1st August 2014, Shoe-String Limited and Charles Birch will join forces to distribute Woly Shoe-care and Shoe-String Products into the Shoe Repair Trade through the network of trade wholesalers. This unique partnership is a first for the trade and will now offer shoe repair traders the opportunity to purchase a premium shoe-care brand alongside other traditional shoe repair products from one supplier. 


Charles Birch will have stocks of the full range of products and therefore will be the primary wholesaler; providing a comprehensive wholesale distribution service across the UK direct to the shoe repair trade.  This new arrangement only affects customers from the shoe repair trade.


Caroline Collins, Managing Director at Shoe-String Ltd, says: “The partnership represents a unique and exciting opportunity for both companies to improve the service they offers customers by streamlining orders and managing shoe repair trade distribution through one wholesaler.”


“Our existing repair trade customers shouldn’t notice any change as we’ll continue to offer a specialist tele-sales service to them from our office in Market Harborough.  The only difference will be that any orders taken will be forwarded to Charles Birch for fulfilment.”


Woly has been producing high quality products for 80 years and is well known as a premium shoe-care brand.  Shoe-String is the UK’s premium shoe lace brand.  This combination of high end brands will enable shoe repair traders to maximise profits whilst keeping customers happy.


Shoe-String Ltd will continue to sell and supply Woly and Shoe-String shoe-care products to high street stores other than the shoe repairer, as well as retail chains, independent retailers, wholesalers and e-commerce traders and members of the public.


For more information on this announcement or to place an order please phone 01858 467467 or email [email protected].



Add a comment