Trade news

Polishing shoes with Woly products

How to clean, protect and enhance leather shoes with a few simple products!

We’ve created a short video to show you how to clean, protect and enhance your leather shoes.   The shoes in the video belong to me. I’ve owned them for the last year and I haven’t put any products onto the shoe prior to the video, so this will hopefully help you see how the products can be used on any shoe condition. The video contains all product details and shows you how to clean your shoes, but I also wanted to create a step-by-step guide… Read more »

Adidas Boost 350 V2 Zebra

The Yeezy Boost 350 V2 “Zebra”

Kanye West divides opinion with almost every word he utters or product he releases and the latest Yeezy Boost 350 V2 Zebras will likely be no different. If you aren’t… Read more »

As seen on BBC TWO

Deborah Meaden is backing the excellence of Heel Stoppers   Clean Heels are the world’s first original heel stopper. They prevent high heels from sinking into soft ground, falling into… Read more »

Shoe-String Support Cancer Research

Shoe-String employ some staff that are tough as nails, over the last couple of months, one member of staff has stood out and shown his metal. Warehouse worker, Michael Panter,… Read more »

Shoe Care and Accessories Brand 2015

  We are delighted to inform you that The Footwear Industry Awards have announced that Shoe-String and Woly are the winners of “Shoe Care and Accessories Brand 2015” as voted… Read more »

Shoe-String Ltd Announces New Working Partnership with Charles Birch

From 1st August 2014, Shoe-String Limited and Charles Birch will join forces to distribute Woly Shoe-care and Shoe-String Products into the Shoe Repair Trade through the network of trade wholesalers. This… Read more »

Woly Suede Cleaner

MODA Show Offer – 15% off Woly Point of Sale Stands or 20% off Woly Top Up Sales

Visit Shoe-String Limited at Stand S24, Hall 19, to make the most of our two great show offers – 15% off minimum spend to qualify for a free Woly point… Read more »

Independent Woly Shoe Care Product Review Confirms Products Do Really Work

Shoe-String Ltd was lucky enough to be approached by an independent product reviewer to test out some of our great Woly shoe care products.  Now we know they’re great and… Read more »

World Cup fever hits Shoe-String

The World Cup kicks off this month in Brazil, with England’s first game against Italy taking place on Saturday 14th June. Show your support for the England squad by stocking… Read more »

What do your feet say about you?

Whether a complete sceptic or a true believer, we’ve all come across the idea of palm reading to predict your future, but have you heard of foot reading? Whilst we’re… Read more »