About Us

Fresh Step is based in Market Harborough, Leicestershire and was established in 2015. Specialising in the manufacture and supply of arguably the widest range of shoelaces and shoe care products offered by an individual company, we are growing on a daily basis and continuously expanding our range to meet the specific needs of our valued customers.

We stock over 500 types of shoe laces in various different styles, sizes and colours with our aim being to have the exact pair required, regardless of the type of footwear you own.

FreshStep is also proud to be a chosen supplier of leading shoe care brands Woly, Famaco, Silver, Kaps & Shoe String, all of which have a long established reputation of offering affordable and effective products to keep your favourite shoes, boots and trainers looking their very best at all times.

Thanks to our fantastic customers and consistent growth, we are also pleased to be able to provide our customers with Erica Giuliani Shoe Clips and Shepherds Slippers with the aim to introduce more fantastic brands to Fresh Step over the coming months.


We have a dedicated team of staff here at Fresh Step to ensure that your orders and queries are dealt with efficiently. From sales and marketing to warehouse and distribution, everything is managed from our Market Harborough located premises. We even offer a pickup option for customers located close to us who need something faster than the postal service can manage. Whilst the majority of our products are held in our warehouse, we do receive some items directly from the manufacturer. This allows us to offer a more extensive and thorough range than we would otherwise be able to.


For more information on our specific brands, why not visit our blog?